Attain Product-Market Fit with Customized GTM Consulting
Elevate your SaaS startup's performance with the Go-to-Market (GTM) consulting service. Get a custom-tailored strategy designed to identify your ideal customers, optimize pricing, and craft targeted marketing and sales plans. Ensure your product reaches the right audience, maximize profitability, and accelerate your growth.
When SaaS Businesses Need GTM Strategy
While execution is the key, careful strategic planning is the foundation of your lasting success.
Launch new SaaS product
Introduce your new product to the right audience through the right channels with messaging that resonates.
Find Product-market fit
Customize your SaaS offering to resonate with the audience and market that need it most, optimizing results and accelerating business growth.
Enter new markets
Seamlessly expand into new markets, capturing previously untapped customer segments for growth.
Improve ROI / Scale
Enhance operational and marketing efficiency to maximize your return on investment and profitability.
What Does the Go-to-Martek Strategy Include?
This isn't just another unused (BS) presentation. It's your essential document for data-driven business decisions, backed by customer research and functional frameworks.
Market Research and Segmentation
Understand your market, competition, and ideal customer
Product and Offering
Clearly define how your product stands out and the value it offers your ideal customer
Messaging and Positioning
Craft product narrative and communication that resonates with your audience
KPIs Planning and Analysis
Set performance benchmarks (north star metrics) and strategically analyze results
Plan marketing channels and major marketing tactics effectively
Define tactics to achieve revenue goals using sales channels
Customer Engagement Strategy
Cultivate activation, retention, and lasting user relationships
Determine how aligning your pricing with your offering can help you achieve revenue goals
How it works - Process
Initial Survey: Gather key information, audit current state
Team Briefings: Collaborate to define goals
Development Phase: Create a tailored plan and recommendations
1st Draft Presentation: Share initial proposal – dedicaed meeting
Feedback & Finalization: Revise and prepare the document
Why entrust me your GTM strategy?
I've been a SaaS fanatic for 8 years now, and I've picked up quite a few tricks to help them grow.
I have expertise in marketing, sales, and customer experience, and I've had the opportunity to serve as the CEO of a SaaS startup myself. I've charted my path from assisting SaaS companies in going from zero to hero, and now, I'm here, eager to extend my help and share my knowledge.
Why work with me?
That's a great question.
Most marketing advisors out there tend to focus on a specific niche within marketing or just marketing in general. I, on the other hand, bring experience in sales and customer experience to the table. Having worn the CEO hat myself, I understand how to make all these components work harmoniously. I don't mean to boast, but I've got a few shortcuts up my sleeve, and a proven track record to boot.
Ivan Levchenko, iGMS
Inna is one of the most talented managers I have worked with. She has strong leadership and communication skills as well as helicopter view to make the right business decisions.
Inna possesses the rare ability to see the bigger picture while also understanding the nuances. Her strategic insights have helped us to put together our go-to-market strategy and consistently guided our decisions.
Your Questions Answered
What is the GTM strategy?
Go-to-Market (GTM) strategy is a roadmap designed to maximize the effectiveness of introducing your product to the market. Its influence extends to the initial product reception, sales, and the sustained success of the product long after its launch.
What is GTM consulting, and how can it benefit my business?
GTM consulting, or Go-to-Market consulting, is a strategic approach that helps businesses optimize their product launch and market entry, leading to increased efficiency and profitability.
Is GTM consulting suitable for SaaS startups looking to improve ROI?
Yes, GTM consulting is highly effective for SaaS startups, as it helps optimize pricing, marketing, and sales strategies, ultimately improving ROI.
What will I receive from the GTM consulting service?
First and foremost, you'll receive a growth roadmap for your SaaS to help you achieve your revenue goals. Now, talking about the format, you'll receive a comprehensive Notion document organized into dedicated sections, each corresponding to a specific aspect of the GTM strategy. Additionally, it will provide links to relevant files in Figjam or Miro that contain frameworks used for various parts of the strategy.