Your GTM Plan, Done Right (and Fast)
✅ Fast execution (2–3 weeks, not months)
✅ Full GTM strategy in Notion: structured, collaborative, founder-friendly
✅ I work directly with founders — no junior team, no outsourcing
✅ Backed by experience. I’ve built GTM strategies for 15+ B2B SaaS products
✅ No theory — just an actionable plan with numbers — clear next steps, growth levers, and benchmarks
✅ Grounded in customer research and market data — we don't guess, we validate
✅ Built for traction, not slide decks — you'll leave with a strategy you can test, measure, and improve
About
I've been a SaaS fanatic for 9 years now, and I've picked up quite a few tricks to help them grow.​
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16+ years of practical experience in marketing in the B2B and B2C sectors, including 8 years as a CMO / Head of Marketing
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Implemented product marketing strategies at DataFlik, Railsware, Creatio, Smarter Contact, M1-Project, and iGMS
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Deep expertise in PLG, strategic hiring, market research, launch planning, and high-velocity demand generation
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Got mentions in international business publications, including Forbes, Tech.co, and Business2Community
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Founded Upleadium to give early-stage B2B SaaS teams senior-level marketing leadership, without full-time overhead.
What other SaaS companies say
Ivan Levchenko, CEO @iGMS
At iGMS Inna was one of the key employees that helped our business thrive by implementing the right strategies in sales and marketing. She has strong leadership and communication skills as well as a helicopter view to make the right business decisions.
Valentyn Minaev,
ex-COO @ Smarter Contact
Inna is really great at working with SaaS products. She possesses the rare ability to see the bigger picture while also understanding the nuances. Her strategic insights have helped us to put together our go-to-market strategy and consistently guided our decisions.
Igor Den,
Founder @ M1-project
Inna conducted a consultation that left our team highly satisfied.
She is a true expert in her field and an outstanding lecturer! Her responses to our questions were not only thorough but also focused, without veering off into unrelated topics.
When SaaS Businesses Need GTM Strategy
While execution is the key, careful strategic planning is the foundation of your lasting success.
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Launch new SaaS product
Introduce your new product to the right audience through the right channels with messaging that resonates.
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Find Product-market fit
Customize your SaaS offering to resonate with the audience and market that need it most, optimizing results and accelerating business growth.
02
Enter new markets
Seamlessly expand into new markets, capturing previously untapped customer segments for growth.
04
Improve ROI / Scale
Enhance operational and marketing efficiency to maximize your return on investment and profitability.
Your Questions Answered
What is the GTM strategy?
A GTM strategy defines who you're targeting, why they buy, how to reach them, and what to say to win them over. It's not just a launch checklist — it’s the foundation for repeatable growth. For early-stage SaaS teams, it replaces guesswork with a clear, tested plan that drives focus across marketing, sales, and product.
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What is GTM consulting, and how can it benefit my business?
For SaaS startups, early GTM choices make or break growth. Effective GTM consulting helps you:
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Identify your real Ideal Customer Profile (ICP)
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Avoid wasted spend on the wrong channels
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Improve messaging so your product resonates faster
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Shorten the path from signup to revenue
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Build scalable acquisition and retention strategies
It’s not just about launching — it’s about launching right and learning fast.
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Is this GTM consulting engagement right for me?
This is built for SaaS founders (pre-seed to Series A) who:
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Don’t have an internal marketing team yet
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Want traction, not theory
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Need sharper messaging and clearer focus
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Are preparing for launch or stuck in early-stage chaos
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Value speed, signal, and strategic clarity
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Are aiming to go from zero to $10K MRR / $10K ARR and beyond — and need a roadmap to get there