Actionable GTM & Marketing Strategy for SaaS Startups

Get a clear action plan for resolving your marketing challenges, identifying a product-market fit, and transforming your SaaS website into a lead-generation powerhouse.

Being a SaaS founder is far from easy

You need to wear multiple hats, invest your time and money and often shoot in the dart trying to find product-market fit. You want to create a stable pipeline of leads and move your business forward without breaking the bank. I can help.

About

I've been a SaaS fanatic for 8 years now, and I've picked up quite a few tricks to help them grow.

I have expertise in marketing, sales, and customer experience, and I've had the opportunity to serve as the CEO of a SaaS startup myself. I've charted my path from assisting SaaS companies es in going from zero to hero, and now, I'm here, eager to extend my help and share my knowledge. A bit more about me:

15+ years of practical experience in marketing in the B2B and B2C sectors, including 7 years as a CMO / Head of Marketing
Implemented product marketing strategies at Railsware, Creatio, Smarter Contact, M1-Project, and iGMS
Experienced in building marketing teams and launching sales from scratch in international product PLG (product-led growth) startups
Got mentions in international business publications, including Forbes, Tech.co, and Business2Community
Served as President of the international Toastmasters public speaking club
A songwriter in the past :)

Driving SaaS Growth: Noteworthy Results

X2 MRR in 6 months

by introducing & executing new GTM and pricing strategy

X20 Organic traffic in 18 months

by launching effective content marketing strategy

From 0 to 2M ARR in <2 years

by building marketing, sales and CX functions from scratch

Hired 25+ professionals

of sales, CX and marketing for different startups

15-35% increase in conversion

by crafting website pages that encourage your audience to act

What other SaaS companies say

Ivan Levchenko, CEO @iGMS

At iGMS Inna was one of the key employees that helped our business thrive by implementing the right strategies in sales and marketing. She has strong leadership and communication skills as well as a helicopter view to make the right business decisions.

Valentyn Minaev,

ex-COO @ Smarter Contact

Inna is really great at working with SaaS products. She possesses the rare ability to see the bigger picture while also understanding the nuances. Her strategic insights have helped us to put together our go-to-market strategy and consistently guided our decisions.

Igor Den,

Founder @ M1-project

Inna conducted a consultation that left our team highly satisfied.

She is a true expert in her field and an outstanding lecturer! Her responses to our questions were not only thorough but also focused, without veering off into unrelated topics.